How is the package structure built for residential and corporate packages, and where are the boundaries?

How is the package structure built for residential and corporate packages, and where are the boundaries?

I. Package Structure – Residential and Corporate Packages + Clear Boundaries

(key: what you commit to, and what you do NOT)

RESIDENTIAL / SIMPLE CLIENTS

1. “Video Verification” – Residential Basic Package

Positioning:
“If a home alarm is triggered, we check the camera – if something looks suspicious, we take action.”

What it includes:

• URL-based live video access
• Browser-compatible live stream
• Dispatcher visual verification upon alarm
• Patrol dispatch in case of suspicious events

What it does NOT include (this is very important in communication):

•  access to archived recordings
•  video control (PTZ, preset images, etc.)
•  snapshots, playback
•  integrated event management
•  guaranteed response time on the video side

Target audience:

• private individuals
• low-value properties
• clients with a “better than no one watching” mindset

2. “Video Verification Plus” – Residential Upper Tier

(optional, but very useful upsell)

Additional features:

• management of multiple cameras
• dedicated camera naming
• limited manual checks (e.g. 1 per day)
• dispatcher priority

 Important:
This is still not a corporate-level service, only an increase in convenience and comfort.

CORPORATE / PREMIUM CLIENTS

3. “Integrated Video Remote Monitoring + Reactive Incident Management” – Basic Package

Positioning:
“We do not watch images – we manage events.”

What it includes:

• API-based video integration
• VMS connection
• automated event triggering (e.g. artificial intelligence-based analytics)
• access to live + archive + snapshot recordings
• event-linked video access
• documented incident management

SLA:

• defined response times
• event logging
• traceability

Target audience:

• office buildings
• industrial sites
• logistics facilities
• retail units

4. “Integrated Video Remote Monitoring + Preventive Incident Management” – Premium Package

Positioning:
“Provable, auditable security.”

Additional features:

• complex event scenarios
• command execution (floodlights, loudspeakers, PTZ, presets, zones)
• detailed reporting
• audit support
• high availability

From a business perspective, this includes:

• long-term contracts
• VMS financing decisions
• clearly defined responsibilities

II. Quick Decision Matrix – Classify a Client in 10 Minutes

This is extremely valuable for both sales and technical pre-screening.

Golden rule:
If the client cannot clearly articulate what they need, they are not premium – yet.

III. One Sentence That Protects the Business Model

This is worth using verbatim:

“ For residential clients, we provide visual verification in case of an alarm,
while for corporate clients we deliver integrated video-based event management –
the two are not the same service and are not designed for the same level of risk.”