Which price–value positioning strategy is the most stable in the long term for a video remote surveillance provider?

For companies providing video remote surveillance services, the “more for more” strategy is the most stable in the long term – but not in a luxury sense, rather in the form of “premium security”.

Why are the other three price–value positioning strategies not stable in the long term?

Less for less

• Video remote surveillance is a trust-based service (failure = damage, liability).
• The margin is low → there is no money for:
  • 24/7 human monitoring
  • development
  • legal and insurance background
• It is easy to end up in price competition (especially with artificial intelligence–based solutions).

 Discount security = reputational suicide.

Less for more

• It only works if:
  • there is an extremely strong brand (rare in the sector), or
  • the target market is government / critical infrastructure.
• B2B clients compare very quickly.
• An audit or incident exposes it immediately.

 An excuse-driven model – not stable.

More for less

• In the short–medium term it brings growth, but in the long term:
  • it overloads operations,
  • it devalues the service (it becomes a “commodity”),
  • it is difficult to raise prices later.
• Due to artificial intelligence–based video analytics, clients become accustomed to cheap “smart” solutions.

The “we are successful, we just don’t make money” syndrome.

Why is the “more for more” strategy the most stable?

1. Risk is proportional to price

• Burglary, fire, workplace accidents, legal liability → these cannot be economized on.
• The client accepts the higher price if:

“If something happens, it really works.”

2. You deliver complex value, not camera footage

Here, “more” does not mean quantity but layered protection, consisting of:

• artificial intelligence–based video analytics
• human validation
• documented incident management
• integration of on-site personnel / response protocols / patrol service
• auditable logging

This is difficult to copy.

3. It scales well if it is built correctly

• Automation + human control = stable quality.
• The higher margin:
  • finances development
  • reduces dependence on the number of clients
  • is more crisis-resistant

4.The target market expects this

The ideal premium target groups for video remote surveillance:

• industrial facilities
• logistics
• office buildings
• critical infrastructure
• high-value real estate

Here, the decision maker is not looking for the cheapest option, but asks:

“Who takes responsibility?”

How can it remain stable rather than becoming “luxury premium”?

Mandatory elements

• SLAs, reaction times, legal compliance
• post-incident reporting
• regular testing and audits

What must be avoided

• “cutting-edge technology” as an empty buzzword
• excessively low entry price (it destroys the entire portfolio)
• serving every client (screening is necessary)

Summary in one sentence

📌 In video remote surveillance, the most stable long-term strategy is the one that “delivers more for more,” because security is not a price-driven decision but a risk-driven one.